Project Background: In support of the Prosper Africa, Feed the Future, and other Presidential initiatives, the USAID Africa Bureau, Africa Regional Missions, and the Middle East Bureau have established the USAID Africa Trade and Investment (ATI) Program. The purpose of this Program is to mobilize enterprise-driven solutions that increase trade and investment in Africa, including North and Sub-Saharan Africa. ATI will support the strengthening of Africa’s markets by developing new trade and investment relationships, particularly between the U.S. and Africa, and achieve development outcomes across sectors in line with USAID’s Private Sector Engagement Policy and the USG Prosper Africa initiative.
Driven by market demand, the Program will embrace innovative approaches to achieve its goals. The Program is envisioned as a small, core set of centrally coordinated technical and institutional support activities, and a large, flexible performance-based subcontracting and grants under contract facility designed to support the needs and opportunities that missions and the private sector identify. The Program aims to mobilize private sector resources and expertise, in conjunction with other USG interagency partners, resulting in the increased capacity, competitiveness and availability of businesses, investors and intermediaries that will drive future trade and investment.
Funding Opportunity: Through this Annual Program Statement (APS) via APS-ATI-001, the USAID Africa Trade & Investment Program is offering partners the opportunity to co-invest with USAID to work towards one or multiple of the following overarching objectives and related target outcomes for each:
Objective 1: Increased Trade
- Support to new businesses (especially women-owned) and sourcing relationships
- Development of Market Intelligence
- Business-to-business linkages
- Engagement with trade facilitators
Objective One Anticipated Outcomes: trade and exports increased, trade barriers mitigated, jobs created
Objective 2: Increased Investment
- Identification, dissemination, and promotion of investment opportunities
- Transaction facilitation and deal structuring
- Development of new financing solutions
- Strengthening of the capacity of investment intermediaries/facilitators/service providers
Objective Two Anticipated Outcomes: investment increased, new investment mechanisms/solutions developed and supported, investment barriers mitigated, jobs created
Objective 3: Improved Business Environment
- Policy work driven by the private sector to improve the business environment
- Interventions that address restrictions, regulations and processes that pose barriers to trade and investment on the continent
Objective Three Anticipated Outcomes: supportive, inclusive business enabling environment responsive to market demands; increased understanding of the benefit and value-added dividends from greater U.S. business involvement in their economic development; targeted policy interventions contributed to increased trade and investment; private sector better informed of policies and regulations relevant to trade and investment, including reforms necessary to improve women’s economic empowerment
Cross-cutting objectives & outcomes:
- Creation of private sector jobs
- Empowerment of women and youth
- More resilient, inclusive economic ecosystems across countries, regions and the continent
- Value chain activities that span countries and crowd in various enterprises
This Annual Program Statement (APS) is a tool for engaging the private sector in transformational partnerships that advance market-based solutions to achieve private sector objectives and development objectives. Eligible activities include novel ideas and innovative business models related to trade, investment and the enabling business environment and other support services as described in the text box in Section 1 and above. Innovative ideas that combine the various objectives in a manner that delivers trade and investment deals as a package are encouraged.
Proposed activities will be evaluated on several factors with priority given to those concepts able to achieve multiple of the following: produce significant commercial-scale results or trade figures, raise private capital particularly from US entities, create a notable amount of jobs, and/or construct a market-demonstrating effect that will build the case for further similar opportunities (see more details under Section IV). Activities with the potential to engage women and youth are also priorities. By fulfilling a multitude of these priorities, the hope is that awardees will build a better, more resilient economic ecosystem in the countries they operate in.
Another preferred selection criteria is that the proposed activities be at least partially funded through or leverage new external financing, which can include but are not limited to: matched funding from the grant awardee, equity capital (internal or external) raised, and/or debt capital mobilized from financial providers (see more detail under evaluation criteria). To expand trade and investment relationships between Africa and the United States, ATI is particularly interested in activities with the potential to engage American companies and investors or African companies that are suppliers for U.S. companies or use U.S. equipment and technologies. Concepts for opportunities that would have significant negative impact on US exports or US jobs may be deemed ineligible.
ATI will leverage USAID and Prosper Africa’s previous and existing efforts to develop the economies and financial systems on the African continent to support mutually beneficial trade and investment on the continent and with the United States.
Examples of illustrative activities that USAID may consider funding under the respective objectives include but are not limited to:
Illustrative Examples under Objective 1 (Trade):
- Cost-shared partnerships working creatively with buyers and potential suppliers to realize the commercial potential
- Incorporation of more women-owned businesses into the local and international supply chains
- Development of intelligence that identifies and supports new commercial trade and investment opportunities
- De-risk corporate opportunities to build out African supply chains
- Support for African exporters, especially those exporting to the U.S., to meet export requirements and/or accelerate the implementation of the existing Africa Growth and Opportunity Act (AGOA) export strategies
- Strategic/sector-level technical assistance to overcome transaction challenges
- Support to commercial platforms that can disseminate actionable market intelligence and facilitate linkages to trade services (distribution, logistics, financial)
- Help U.S. companies do business in African markets and expand U.S. trade with Africa
- Use pay-for-results model to expand the use of trade service providers as a means to facilitate U.S.-African matchmaking (including intra-African trade, AGOA exports, U.S. technology/equipment deals)
- Support linkages between U.S. industry, State/Federal-level trade promotion agencies and African counterparts, in collaboration with Prosper Africa
- Build capacity of African trade facilitators and service providers to offer trade services, including market linkages, distribution, certification and financial
- Support new business and sourcing relationships
Illustrative Examples under Objective 2 (Investment):
- Efforts to support and structure investment deals in the realm of conducting feasibility studies, gender analyses, opportunity assessments, etc.
- Performance of commercial, environmental and operational due diligence appraisals
- Development of new financial approaches, products, and structures, particularly those with the potential to engage U.S. firms and investors and increase access to finance for women-owned and men-owed African businesses and entrepreneurs
- Targeted policy interventions driven by the private sector that create tangible, direct impacts on increased business opportunities
- Identify, disseminate, and promote investment opportunities
- Transaction facilitation and deal structuring
- Catalytic funding to mobilize additional investment and/or de-risk for transaction opportunities
- Develop and increase uptake of financing solutions, including blended finance structures, trade finance mechanisms, deepening/strengthening financial markets and/or developing new product offerings
- Support to scale and/or replicate financial vehicles and/or investment products, especially those needed to reduce gender gaps and/or reach underserved markets/sectors
- Facilitate investment from U.S. investors into African businesses and funds in support of Prosper Africa
- Strengthen the capacity of investment intermediaries/facilitators/service providers, including improvements in their internal gender balance of staff, managers and officers.
Illustrative Examples under Objective 3 (Business Enabling Environment):
- Support transaction driven policy reform in partnership with think tanks, business associations, law firms, etc. based on feedback from stalled transactions
- Address investment restrictions/barriers, intellectual property rights protection, regulation of the digital economy, customs/tariff or tax treatment, standards issues, product licensing and approval requirements, etc.
- Support more streamlined and transparent African government procurement processes that provide American companies with improved access to these government procurement opportunities
- Support and scale activities in line with the African Continental Free Trade Area (AfCFTA) and Regional Economic Communities (e.g. COMESA, ECOWAS) and/or work directly with those bodies in efforts aligned with ATI
- Building the capacity of financial intermediaries, trade associations, and other key market actors to conduct evidence-based analysis and advocacy efforts
- Enhance comprehensive, multi-faceted due diligence to de-risk trade and investment
- Gender analyses to identify and address constraints experienced by women; business practices that adversely affect women and/or discriminatory laws and regulations
- Business environment interventions which address investment restrictions, intellectual property rights protection, regulation of the digital economy, customs/tariff or tax treatment, standards issues, product licensing and approval requirements, etc.
Note: As a buy-in mechanism, ATI will have new funding streams coming into the program on an ongoing basis, and with it, programming of activities. As funding comes in, an addendum will be posted that clarifies the priorities and total ceiling associated with that funding. As a result, the total ceiling of available grant funding will evolve over the life of this APS. An interested grantee can submit a concept that fits the APS at any time, but awards may be more likely if they match the funding available and priorities outlined within an addendum.