Zambia's journey toward digital transformation has made significant, foundational progress in recent years’.[1] Mobile connectivity coverage has expanded to reach more than 90 percent of the population. The cost of accessing the internet is declining, becoming more affordable for many. Demand for digital services, especially digital financial services, has grown exponentially.
In the last ten years, Zambia has moved toward a digital economy by implementing an enabling financial sector legislative framework and key infrastructure such as the Real Time Gross Settlement (RTGS) system and the National Financial Switch (NFS). Financial sector development and financial inclusion strategies have also been implemented. The dark cloud of the COVID-19 pandemic had a silver lining for the banking and financial services sector in that it led to increased utilization of digital financial services and online platforms in general. This trend is evidenced by a surge in mobile money transactions (at an average annual rate of 127 percent over the period 2017 to 2021), in both volume and monetary value, positively impacting financial inclusion. Similarly, a tech entrepreneurship culture is emerging, supported by active local incubators and innovation hubs. The FinTech space has seen the most startup activity. The newly elected government has not only continued but also heightened the digital transformation agenda by establishing the Ministry of Technology and Science and the Ministry of Small and Medium Enterprise (MSME) Development.
Despite these gains, challenges remain in the digital finance and tech entrepreneurship sectors as well as in e-commerce, digital trade, and the development of the digital talent pool. The legal and institutional framework is lacking for e-commerce and digital trade, while venture capital is beginning to be addressed with the publishing of venture fund guidelines in May 2022. Digital Financial Services (DFS) adoption across MSME supply chains is hampered by high digital channel maintenance fees and transaction commissions. Regulatory procedural inefficiencies, inhibitive compliance, and startup costs, a lack of access to financing, and limited technical, and business skills are negatively affecting the tech startup ecosystem.
Women in developing countries participate actively as street traders, vendors, and informal cross-border traders. They are also engaged in farming and agribusiness, particularly in more rural areas. Women tend to fall within the MSME (micro, small and medium sized enterprises) sector. When women operate as traders informally across borders, they experience gender related barriers as follows:
- Mode of transport – In some countries women may not have control over even the simplest modes of transport including bicycles so they cannot reach the marketplaces where they can fetch a fair price for their products.
- Education – women business owners tend to have less education. They have less bargaining power, lower access to productive resources, market information and networks compared to men.
- Household obligations – women have to focus more on unpaid work and caregiving than men do which negatively impacts the ability of women to manage and grow their businesses.
- Health and safety - To access health services, women (who are primary health caregivers in families) need to travel long distances and during the time that they spend seeking treatment and nursing the ill to health, they lose the opportunity to earn their incomes. These poor conditions, coupled with women’s higher household workload, increase women’s exposure to work related risks.
In June 2023, the ATI Program and USAID/Zambia hosted a co-creation session to further explore the challenges and opportunities to improve access to finance to women, particularly in rural areas, using digital means. The participants explored the barriers specific to the Zambian context and identified the following:
What women need to thrive
A working group was asked to look at the needs of women and girls from a holistic viewpoint, considering the legal, social and cultural issues that particularly impact women in the economy and in general. The group noted the strong evidence of an imbalance between men and women, where women are more disadvantaged in most regards including economically. This impacts what work women can do, what work they choose to do (due to internal and societal bias) and how much time they have to do it. They identified the following:
The multiple challenges faced by female informal cross-border traders. Source: UNCTAD Secretariat based on Higgings (2012) and Brenton et al
- Education – including in business and financial literacy to be more confident and active in managing households, family businesses and their own businesses. While resources and tools exist, attention should be paid to linking women with those resources.
- Access to quality healthcare and clean water – there is a lack of access to quality healthcare and clean water (within reach of the household which impacts women and their children, for which they are largely responsible. This costs women time and resources.
- Gender Equality, household responsibilities, and management – largely are left to women, which again limits their mobility and time. it was noted that local leaders have some influence over households, including men, and should be informed of activities for women and how they benefit the community as a whole.
- Sensitization to laws – and women’s rights may not be well known, including those to protect women. Gender-based violence (GBV), early child marriages, and unfair discrimination are common and many women in rural areas are unaware of their rights and do not have the resources or contacts for assistance.
- Strong social networks – women are popularly part of community-based volunteering groups and savings groups (village savings and loan groups or “VSLAs”) of various types. These groups and social networks are an important entry point for women to the economy, markets and for general economic support.
Geography, access to information, and Implications – given Zambia’s very low population density in rural areas, where a woman lives highly impacts what economic activities she may perform and her access to services. Implications include: unequal opportunities; the need for multiple/alternative sources of income; highly seasonal businesses; low access to training to equip women with basic and advanced business skills; lack of knowledge on the processes involved in business, money management; and lack of mentorship.
The group identified several strategies that applicants should consider to address the specific challenges to women in rural areas and increase the chances of success. These include:
- Human-centered design – a digital financial services offered needs to be designed in consultation with the potential women users who are capable and interested in providing feedback. A human-centered design process can identify issues unique to women and/or a particular type of business that need to be addressed to increase the chances of uptake and scale.
- Climate-smart approaches – climate impacts a wide range of businesses, particularly in agricultural and climate smart technologies and practices are needed to help women adapt. Services should consider how climate impacts can be proactively addressed as part of a digital financial service.
- Training of trainer approaches – many groups and other networks exist and can be entry points. Training trainers that engage with these groups to also train in business skills, financial skills, digital literacy will be required or other mentorship approaches.
What women need to succeed
A second working group was asked to consider the specific challenges and opportunities for women in business. The group noted that given the issues highlighted by the first group, women are more likely to be individual entrepreneurs or farmers rather than businesses with employees or accepting wage work from others and they are more likely than men to focus on farming or income to meet household needs. Overall, women need to deploy more productive practices or do more value-added services that don’t require them to leave the household.
- Market Linkages – the group identified the need to make women aware of what opportunities are available, making them understand the current environment that they could get to beyond just providing for their household, and where they could link with buyers and sellers. Existing groups and mentors are important in creating these linkages. Still women need business skill and financial literacy training to take advantage of these linkages.
- Access to information and understanding – women would need education and tools to manager their businesses, including supply sourcing, inventory and record keeping so they know their capital flows, cost and revenue structure. Inventory systems (tools) and sales software are also important for financial service providers to analyze their business based on trading histories. Digital tools and digital financial services are critical to provide women control and agency to make more informed decisions and have control over funds (as opposed to cash). It was noted that multiple projects and programs are often serving the same communities and women with no coordination. Similarly, there are often multiple platforms or providers that compete. A single point of access for information on what support is available is needed.
- Access to finance, technology, and mobility– access to finance and payment systems for women is a fundamental business need to enable them to engage in trade activities. Women need proper access to technology and the skills to use it to increase productivity. They also need other means to use technology to source supplies, identify markets and clients, and transport to move products.
The group identified several strategies that Applicants should consider to address the specific challenges women (and men) face in rural areas to increase the chances of success:
- Bundling a mix of business, financial, training services – given the limited entry points and high cost of servicing rural areas digital service providers should consider how they blend access to offtakers/buyers, suppliers, financial service providers, transport, market information, business training. As the first working group noted, this could also include more social services. Applicants need not provide all the services but should seek to coordinate with others to address the skills and information gap that limits the benefits of access to markets and finance. This needs to include both on and off-line options as most rural areas do not have reliable or consistently affordable connectivity.
- Capture data – linked to the bundled services identified above. Applicants should help women create a digital business identity and digital footprint that helps them manage their business and explain their business (in financial terms) to funders, including sales, assets, etc.
- Leverage existing social structures – as entry points. As noted in the first group there are many local group structures and other business entry points (e.g. suppliers, offtakers, etc.) that Applicants should work with to avoid the high cost of acquiring customers.
- Coordinate Stakeholders – the ATI program should assist Applicants in coordinating with private firms, NGOs, USAID and other donor projects and the government to enable the bundling described above.
How can women be better reached and served through digital financial services?
The third group was asked to explore the barriers and opportunities related to businesswomen to access to finance. The group echoed some of the constraints highlighted by the first and second groups, particularly in terms of their role and responsibilities in the household which leads to risk aversion (and avoiding credit) as well as limited business management.
- Collateral – is a challenge to both women and men but is even harder for women and assets tend to be in men’s names and men are often required to guarantee women’s loans (but not the opposite). Applicants need to realistically address the limited access to collateral and carefully understand how collateral requirements might be adjusted relative to men.
- Local language – is rarely used when financial services are offered which creates a barrier for rural women. This also true of most digital tools which are in English.
- Connectivity – is a particular challenge to provide digital finance.
- Interoperability of digital financial services and service points – is limited. This raises costs for providers and makes digital accounts and wallets hard to use. At the government level, there should be a push to an instant payment system for small retail payments.
- High touch engagement – is required when introducing a digital service. It requires mentors or others to spend time with potential clients to build a level of comfort and trust. There need to be offline options for digital tools if they are to be trusted.
The group identified several strategies that Applicants should consider to address the specific challenges women (and men) face in accessing digital financial services in rural areas and to increase the chances of success:
- Bundle financial services – as the second group identified. The working group specifically identified the need to combine the ability to transact through a digital account, obtain insurance, save and access credit which will ultimately lead to safety and sustainability. It noted that “single product approaches” can work if well designed, however they ultimately will be limited if they are not part of a broader set of financial tools. The group concurred that adding business and even social services made sense in the rural context.
- Establish buy-in from the social/traditional leaders – which are critical in building trust, spreading information and engaging men in support of women. Their support for a new business or service entering a village or community is vital for customer acquisition. Conduct business clinics to allow women to control their own finances.
- Conduct business clinics with financial literacy – which is a need for any provider in the market. Applicants should identify how to convey not only the requirements of the digital financial service but also how to best use it to meet the customers economic goals. This should include building partnership with other public and private actors that can address the other social and business needs that women and rural businesses have.
At the end of the session participants voted on which strategies they felt were the most important to address. They identified:
- Bundle services, both public and private, economic and social, financial and non-financial, most of which should have an on and off-line option.
- Deploy human-centered design to address the specific needs of clients and determine the best way to segment them and design products for those segments.
- Implement climate smart strategies – technology and practices, particularly for agriculture related businesses. This can include specific products such as insurance.
Across multiple groups, the value of mentorship and using existing groups and structures as entry points also ranked highly amount participants.
[1] ‘Digital Ecosystem Country Assessment – Zambia July 2022 https://www.usaid.gov/digital-development/zambia-digital-ecosystem-country-assessment