The USAID Kenya and East Africa (KEA) Mission has developed the 'Imarisha Initiative''—an activity within its ATI buy-in—that seeks to support private sector firms in agro-processing and textile sectors to increase exports, sales, employment, and/or investment and at the same time expand economic opportunities for women. The Imarisha Initiative will provide grant funding and technical assistance to select firms to grow their business and increase women's employment and pathways for career advancement.
The Imarisha Initiative will create more formal sector jobs for women by upskilling and reskilling women employees to take up supervisory roles with higher paid and more technical positions, including testing, quality assurance, and procurement. The activity will provide skills development, mentorship, and pathways to management. It will reduce workplace gender barriers, including lactation, menstrual hygiene and health, and gender-based violence and harassment (GBVH).
1. Create 3,000+ new jobs for women (disaggregated further to include age, disabilities, marginalized groups as a target group)
2. Increased sales
3. Improved productivity, reduced absenteeism, increased retention
4. Increased management and career opportunities for women in the workforce
5. Reduced systemic barriers to women’s participation in the workforce (including barriers that marginalized women face)
Interested firms can apply to participate. Firms will be selected based on selection criteria below. Selected firms may be currently working with ATI in some capacity or be new to ATI. Firms already working with ATI should propose gender activities that will be integrated in ongoing business growth plans/activities while responding to this RFA. In addition, firms working with ATI who have identified new growth plans that provide opportunities for gender integration can include this in their response. Firms not currently working with ATI must provide workplan and budget for their firms’ growth plan in addition to aligning gender activities. All selected businesses will be expected to co-invest in this activity by providing leverage/contribution in addition to meeting specific eligibility requirements.
This activity targets the following priorities:
Objective 1: Increased trade and investment in Kenya, resulting in significant growth in exports, sales, employment, and investment.
i) Increased value-addition, manufacturing, and processing in Kenya
ii) Markets, jobs, and access to finance created and/or expanded, particularly for youth and women.
iii) Skills that match investment and market needs developed and cultivated.
iv) Access to markets and capital expanded and deepened.
Objective One Anticipated Outcomes: Increase sales; Jobs created; increased access to investment; increased market access.
Objective 2: Promoting Economic Competitiveness through Well-Paying, Quality Jobs.
i) Strengthens women's capacities to access well-paying and quality jobs.
ii) Enhance labor and social protections and support for women to compete and safely participate in the workplace.
iii) Ensure safety and security, including a work environment free from gender-based violence and sexual harassment.
Objective two: Anticipated Outcomes: Increase sales; Increased management and career opportunities for women in the workforce; Jobs created.
Objective 3: Expanding care infrastructure
i) Increased private sector investment in the care economy to reduce time barriers and strengthen women's economic security.
ii) Improve early childhood outcomes by expanding the care infrastructure.
Objective three Anticipated Outcomes: developed and/or strengthened workplace gender policies/ processes); Improved productivity, reduced absenteeism, increased retention; jobs created; increased sales.
Objective 4: Dismantle systemic gender barriers
i) Adoption and implementation of Gender-responsive policies at the workplace.
ii) Continuous gender awareness to challenge and shift harmful norms (e.g., gender biases, discrimination, and stereotypes) that prevent women's career advancement and perpetuate gender-based violence and which affect women in the home, workplace, and community.
iii) Expand opportunities to increase employment opportunities and advance women's economic security.
iv) Strengthen male engagement in the promotion of gender equality and women's economic empowerment in the workplace.
v) Improved menstrual hygiene management at the workplace.
Objective four Anticipated Outcomes: jobs created; developed and/or strengthened workplace gender policies/ processes; improved productivity, reduced absenteeism, increased retention.
The USAID/KEA Imarisha Initiative will support enterprise growth and strengthen gender inclusion in Kenyan workplaces. By implementing activities to improve gender equality and women's economic empowerment in the workplace, companies will benefit from “bottom line benefits” and women will benefit from expanded economic opportunities.
Illustrative activities
Examples of illustrative activities that USAID/KEA under the Imarisha Initiative may consider funding under the respective objectives include but are not limited to:
Illustrative Examples under Objective 1: Increased trade and investment in Kenya, resulting in significant growth in exports, sales, employment, and investment.
i) Enroll new manufacturers and distributors that will act as the anchor users that purchase from producers, manufacturers or sell to retailers
ii) Increase production capacity for example through installing new machines, training employees, etc.
iii) Increase in export sales i.e., establishing new stores
iv) Increase in number of employees
v) Catalyze additional capital from potential investors
Illustrative Examples under Objective 2: Promoting Economic Competitiveness through Well-Paying, Quality Jobs
i) Develop and implement mentorship programmes for female employees
ii) Implement labour and social protection policies for women i.e. maternity coverage
iii) Implement a set of goods and services constituting essential health care, including maternity care, that meets the criteria of availability, accessibility, acceptability, and quality
iv) Strengthens women's capacities to access well-paying and quality jobs
v) Enhance labour and social protections and support for women to compete and safely participate in the workplace, including improvements in their internal gender balance of staff, managers, and officers
vi) Ensure safety and security, for a work environment free from gender-based violence and sexual harassment
Illustrative Examples under Objective 3: Care infrastructure
i) Initiatives such as affordable, quality care, whether for children, older adults, sick, or persons with disabilities
ii) Joint initiatives to open a nearby daycare center, or partnering with a local daycare to accept employee children at an affordable feen affordable fee
iii) Establishing, equipping, and running lactation spaces and childcare centers at the workplace
iv) Wellness programs for parents and guardians
v) Implementation of flexible working conditions for working parents i.e. Leave policies (annual and sick leaves, maternity, paternity, parental leaves, emergency leaves) and working time policies (reduction of work hours, reduction of overtime, part‐time arrangements, etc.)
Illustrative Examples under Objective 4: Dismantle systemic gender barriers
i) Gender analyses to identify and address constraints experienced by women, business practices that adversely affect women, and/or discriminatory laws and regulations.
ii) Addressing unequal economic and social roles assigned to women compared to men e.g., by ensuring decent working conditions, equal pay provisions, and the provision of affordable, quality care services and access to flexible work arrangements.
iii) Ensuring women's independent access to assets, including land, capital, and credit, to adequate transfers and services, and expanding opportunities for productive employment and sustainable livelihoods.
iv) Facilitating linkages to other complementary services for men and women, boys and girls, including dialogue initiatives to address discriminatory gender norms.
v) Male engagement initiatives seeking to create enabling and safe work settings (which feature equitable hiring, pay, and promotions, as well as sexual harassment policies)
vi) Menstrual hygiene management (MHM) initiatives, i.e. access to menstrual products and adequate facilities MHM - access to water, sanitation, and hygiene (WASH) facilities, affordable and appropriate menstrual hygiene materials & information