ATI, on behalf of USAID/KEA, seeks to partner with a suitable organization to support women’s entrepreneurship through promotion of incubation services which includes facilitation of business development services for Kenyan women-owned small and growing businesses (WO-SGBs) to increase trade and investment. The successful applicant will be a Kenya-based incubator/accelerator, business advisory service provider (BASP), or an international organization with local presence, experience and capacity and working in partnership with an existing Kenya-based incubator/accelerator or BASP. The objective will be to strengthen and improve the Kenyan WO-SGBs in the textile and apparel, agribusiness/agro processing, health, water and sanitation sectors through technical assistance, co-investment, and improved productivity. The Awardee will employ targeted interventions to support trade and investment as well as create a more enabled entrepreneurship ecosystem in Kenya, especially in support of women-owned enterprises.
The purpose of this engagement will be to strengthen agriculture, textile and apparel, health and WASH value chains while empowering women entrepreneurs, resulting in increased food production, processing/value addition, job creation, increased business growth/sales, and overall business-enabling environment in Kenya as well as more productive, supported, confident, capable female business owners.
Objectives and Activities
The Awardee will work towards the following overarching objectives:
- To tailor-make and package business development services for WO-SGBs in the three categories of micro, small, and medium sized businesses.
- To identify, recruit, and support WO-SGBs, incubating and accelerating their growth plans, and transferring skills and training to women-owned businesses.
- To organize, convene and carry out pitch and reverse pitch competitions to identify incubatees that are investment ready to receive small, firm fixed-price co-investment grant awards with a focus on female entrepreneurs in the agriculture, textile and apparel, health, or water and sanitation sectors that can demonstrate commercial viability, address gaps in the supply chain, deepen export capacity, and/or increase employment of Kenyans.
The Implementing Partner for this activity will issue five (5) application rounds, in which nine WO-SGBs in at each level (micro, small, and medium) will be selected for incubation and/or acceleration support. Correspondingly, a cohort from one round will consist of 27 enterprises in the three classes which will run concurrently for a period of 4 months. It is expected that at the end of the incubation program, at least 135 (27 in 5 rounds) WO-SGBs will have received business development services and will be sustainably equipped to run profitable and competitive enterprises.
Anticipated activities to be completed by the Awardee include;
- Recruiting the WO-SGB and female entrepreneurs to participate in the various cohorts.
- Tailor-making and packaging business development services for micro, small, and medium sized WO-SGBs.
- Classification of WO-SGBs and female entrepreneurs into 3 categories (micro, small, and medium).
- Incubating/accelerating WO-SGBs with innovative ideas to target value chains.
- Fostering WO-SGBs networking with financial service providers, business service providers, and members of the entrepreneur ecosystem.
- Running pitch and reverse pitch competitions and facilitate access to co-investment grants for selected WO-SGBs.
- Facilitating linkages of WO-SGBs to finance providers and business advisory service providers (BASPs).
- Undertaking monitoring, evaluation, learning and adaption support for the women entrepreneurship incubator program.
Applicants should specify their experience running incubation programs for female entrepreneurs and demonstrate their capacity in effectively implementing interventions that unlocks the potential of female-owned enterprises. In their applications, Applicants should also demonstrate how they will recruit and select WO-SGBs, and what services and/or content will be included in their incubation/accelerators (including but not limited to business development services and socio-emotional skills and confidence building for participating entrepreneurs). The latter should focus on enhancing women’s non-cognitive skills, foster a proactive, motivated, resilient, and entrepreneurial mindset that is essential in overcoming obstacles, seizing opportunities, and ultimately achieving their goals.
Applicants should also demonstrate their understanding and experience in integrating gender- inclusive strategies into Business Development Services (BDS) content and delivery, including showing how well-suited they are to support female entrepreneurs to access networks, markets, connections to business advisers and financial providers and scale process management. They should spell out how market system approaches will be integrated in the delivery of business development to participating WO-SGBs. For example, in all the cohorts it is expected that BDS delivered will combine or bundle business training with existing financial products and services in the market while also promoting linkages with financial institutions and other market stakeholders such as aggregators.
In addition, Applicants must clearly demonstrate experience and knowledge in provision of business development services and targeted technical assistance in their incubator models to entrepreneurs in Kenyan agribusiness, textile and apparel, health and WASH sectors. Taking note of the different categories of WO-SGBs and their varying capacity needs, Applicants should also demonstrate their prior experience in supporting women-owned enterprises of different sizes to achieve their capacity building goals. In addition, Applicants are required to propose the activities that will be conducted for each category, including mode of delivery. Activities that enhance investor-readiness among participating WO-SGBs are encouraged, which may include development and refining of business models and investor pitch decks, pitch preps, linkages to finance providers, etc.
If the Applicant is an international organization, they should define activities and strategies that will be used to build the capacity of the local partnering incubator, and how to further ensure sustainability of the program.
At the conclusion of each cohort, the Awardee will host a pitch competition where three selected WO-SGBs graduates (one per size category) will be awarded grant funding to financially support their growth plan. Grants will be in the amount of US$10,000 (micro), US$25,000 (small), and US$50,000 (medium). The Awardee will manage all pitch competitions and subgrants. When proposing a schedule for the 30-month activity, Applicants should account for the timeframe of grants awarded, ensuring that the final grants are awarded no later than month 24, allowing 6 months for the Awardee to conclude monitoring and evaluation and learning for the overall activity and for the matching grants winners from the final cohorts to implement and start realizing changes in their businesses.
Assumptions accompanying the objectives
- The Women’s Entrepreneurship Incubator Program is expected to run for 30 months, including 5 cohorts with 9 firms per category (micro, small, and medium) selected during each call.
- Applicants are expected to propose the implementation methodology for the small grant award categories for a $1,275,000 budget over the life of the incubation program.
- Applicants will propose how this project will run:
- A minimum of three pitch and/or reverse competitions per cohort (15 pitch competitions in total) over the 30-month grant period,
- The number of subawards expected from all three categories of enterprises per pitch competition.
Technical scope of the incubator activity
Applicants are expected to propose innovative technical activities covering the women’s entrepreneurship activity components below at a minimum:
Incubator
The Awardee is expected to facilitate business development services, run pitch and reverse pitch competitions and administer a matching grant award facility to promote growth of Kenyan female entrepreneurs. The Awardee is expected to have the capacity and requisite expertise to prioritize result-oriented activities that can spur trade and investment. This may include business and technical skills training, gender specific content, socio-emotional skills training, business networking, and business linkages to business advisory service providers (BASPs) and financial service providers, and financial institutions. The Awardee is expected to facilitate and conduct small grant awards that amount to $1,275,000. The Awardee is expected to have geographical footprint coverage (or capacity to expand coverage) in all counties of Kenya. Applicants are expected to propose strategies that ensure the female entrepreneurs from hard to reach/marginalized counties are reached and participate in the incubation program.
Expected deliverables for the incubator:
- Work with ATI to develop a request for application (RFA) and support in circulating the RFA for each of the 5 cohorts.
- Develop screening criteria to prioritize new potential investments (grants) and to ensure that investments are consistent with USAID regulations and development outcomes for the grant awards and pitch competitions.
- Tailor and package a BDS framework and training resources for WO-SGBs of different categories (micro, small, and medium) to be used for the incubation program, and also replicated to target more WO-SGBs in Kenya.
- 135 WO-SGBs access BDS aimed at supporting them to improve their performance, access to markets, and its ability to
- Provide incubator services including business networking, training, capacity building, deal sourcing, business development technical assistance, development/refining of investor pitch, transaction facilitation, and linkages to the activity’s co-investment grant facility.
- Plan and implement pitch preparations and pitch competitions for each cohort.
- Run reverse pitch competitions with corporates and government departments leading to innovation awards.
- For each cohort, conduct incubator capacity-building workshops and link participants with private sector actors, business advisory service providers (BASPs), and financial service providers to create interconnections and relationships between women owned small and growing businesses and other ecosystem players.
- Provide cross learning and technical training resources of business advisory services providers, when necessary, to fill technical gaps in the Kenyan market.
- If the awardee is an international organization, they should demonstrate how they will strengthen the capacity of the Kenyan-based incubator to continue supporting more WO-SGBs.
Pitch Competitions and Matching Grants Awards
The Awardee is expected to administer competitions to scale up innovations that strengthen inclusive commercial development in Kenya in the textile and apparel, agribusiness, health and WASH sectors that includes women, youth, and other marginalized groups. The incubation awards are meant to be provided to incubation graduates selected through pitch competition to get them started off in implementing their enterprise growth activities. During the life of the incubator, at least $1,275,000 will be disbursed to small and growing enterprises with contributions from the businesses as a cash match. The pitch competition awards will be provided through the following matching grants awards categories.
Illustrative table: WO-SGBs Co-investment grants
Cohorts
|
Category
|
No. of WO-SGBs
|
Awards
|
Matching grants $
|
Total amount of grants $
|
1
|
Micro
|
9
|
3
|
10,000
|
30,000
|
|
Small
|
9
|
3
|
25,000
|
75,000
|
|
Medium
|
9
|
3
|
50,000
|
150,000
|
|
|
27
|
9
|
|
255,000
|
2
|
Micro
|
9
|
3
|
10,000
|
30,000
|
|
Small
|
9
|
3
|
25,000
|
75,000
|
|
Medium
|
9
|
3
|
50,000
|
150,000
|
|
|
27
|
9
|
|
255,000
|
3
|
Micro
|
9
|
3
|
10,000
|
30,000
|
|
Small
|
9
|
3
|
25,000
|
75,000
|
|
Medium
|
9
|
3
|
50,000
|
150,000
|
|
|
27
|
9
|
|
255,000
|
4
|
Micro
|
9
|
3
|
10,000
|
30,000
|
|
Small
|
9
|
3
|
25,000
|
75,000
|
|
Medium
|
9
|
3
|
50,000
|
150,000
|
|
|
27
|
9
|
|
255,000
|
5
|
Micro
|
9
|
3
|
10,000
|
30,000
|
|
Small
|
9
|
3
|
25,000
|
75,000
|
|
Medium
|
9
|
3
|
50,000
|
150,000
|
|
|
27
|
9
|
|
255,000
|
|
Grand total
|
135
|
45
|
|
1,275,000
|
The Awardee is welcome to propose different enterprise award categories as long as they comply with the upper limit of $50,000 and provide for different enterprise sizes. Deliberate efforts must be made to run pitch competitions in geographically diverse counties.
Expected deliverables for pitch competitions and matching grants awards:
- 15 pitch competitions (5 cohorts x 3 categories (micro, small, and medium) with co-investment grants in category 1, category 2, and category 3.
- 45 investor ready WO-SGBs receive co-investment grants.
- If the Applicant is not an incubator, then they should submit established partnerships/business linkages with existing local business incubators or corporates to run or co-run pitch competitions and reverse pitch competitions, respectively.
- A clear monitoring system to capture incubator graduates’ performance in terms of investment and trade activities during incubation and post-graduation.
- A proof of business linkages for further access to advisory and financial services.
Collaboration, Learning, and Adapting.
The Awardee is expected to work with the ATI Monitoring, Evaluation, and Learning team to align with the relevant performance indicators and document learning experiences from the Incubation implementation. The Awardee will adapt its strategies to troubleshoot any challenges faced. This learning and iteration will be shared and included in the ATI report as part of the Learning and Adaptation report. The Awardee will be expected to provide quarterly progress reports to ATI and share learnings from the incubation processes.
Expected deliverables for collaboration, learning, and adapting:
- Development of a learning and adaptation quarterly and annual performance report.
- Quarterly two - pager success story
- Quarterly performance data collection and processing.
Final report including activity accomplishments, performance, and recommendations for future programming and replication of the intervention.