USAID Kenya/ East Africa and ATI are committed to addressing the critical issue of food security by supporting private sector initiatives that offer inclusive and sustainable investment opportunities in the fertilizer sector. This funding opportunity will directly address constraints such as the availability, access, and affordability of fertilizer for smallholder farmers that limit agricultural productivity, especially for last mile distribution.
The theory of change for this opportunity is that by utilizing a market-based approach that enhances local (Kenyan) fertilizer production capacity, increases Kenyan agribusinesses and farmers access to capital, strengthens systems and practices oriented to last mile distribution, and promotes adoption of fertilizer utilization among smallholder farmers, ATI aims to increase the availability and use of affordable fertilizer by smallholder farmers (including those at the last mile). This in turn is expected to boost agricultural productivity, raise smallholder farmer incomes, and improve resilience and wellbeing.
To address this, ATI seeks to identify impactful interventions that meet the following criteria:
Technical Approach: Private sector-led interventions that can bring innovative solutions and address the urgent problem of lack of accessibility, availability, and affordability of fertilizer, clearly showing how they will overcome these obstacles in Kenya to benefit smallholder farmers. The private sectors’ approach must be anchored on the principles of proven experience, adaptability, and institutional strength. Applicants must provide robust and consistent approaches that would sustain momentum throughout the project lifecycle, ensuring timely delivery without compromising on quality or organizational integrity.
Organizational capacity, personnel, and past performance. Applicants must have demonstrated organization capacity, personnel, and experience (past performance) to propose and implement interventions to urgently address the lack of availability, accessibility, and affordability of fertilizer, especially for last- mile distribution to smallholder farmers.
Scalability: Interventions that will deliver significant impact at scale, with the potential to increase fertilizer production and distribution to the largest number of people while fostering resilient food systems will be prioritized. Applicants should clearly demonstrate that ATI grants will grow the demand for fertilizers by efficiently adapting, leveraging, and expanding resources and capacity to ensure access and affordability of fertilizers.
Impact: Interventions should demonstrate the capacity to increase access to fertilizer in a timely manner, focusing on empowering farmers and supporting improved livelihoods that can enhance food security and resilience throughout the country.
Inclusiveness: Interventions should deliberately include women and youth as participants in this activity given their potential and critical role in growth of the agricultural sector.
USAID additionality: Successful applicants should illustrate how USAID's support adds value by enabling a market-based approach that effectively achieves the intended outcomes including, but not limited to, increased fertilizer production capacity, distribution systems and practices, enhanced farmers' access to affordable fertilizers for inclusive economic growth, and resilient farming systems.
Applicants must demonstrate their experience working in the fertilizer value chain in Kenya—including last- mile distribution—by proposing sound ongoing approaches and outlining the expected impact of their proposed activities.
Illustrative activities include, but are not limited to:
- Expanding existing blended and other fertilizers production in their own facilities (note: ATI will not fund construction.)
- Enhancing fertilizers transportation and distribution practices (to the last mile).
- Using technologies for rapid soil testing (e.g., pH meters or available soil tests datasets) for evidence-based fertilizer application and other soil amendment recommendations that will increase application efficiency.
- Establishing formal agreements with distributors and their stockists, which outline the roles, responsibilities, pricing, and terms of business engagements.
- Promoting targeted farmers awareness–in coordination with existing USAID Kenya/East Africa Feed the Future activities–through media campaigns via radio, television, social media, and other networks to educate farmers—including women and youth—and disseminate information about the importance of fertilizers and best practices with their use.